“The whole point here is that you already know the story or the brand, and you’re excited to draw it.”
“From the get go, we decided to focus on not just one intellectual property, but something that applies to many,” Sharma said. The project took about three years to complete. The paper pad is five inches by seven inches, about the same as the iPad screen. Osmo Super Studio combines Disney characters and storytelling with the power of art and self-expression so kids can bring Mickey Mouse to life as they see him in their imaginations. The camera can translate what the child draws on the dry erase paper to the screen. The app gives kids instructions, saying things like “Now draw Donald’s bottom” while showing what the tailfeathers look like on screen. In a demo, Sharma showed how the whole thing works. It’s at the heart of the Reflective Animation experience that gives kids a blank canvas to express themselves through story and by drawing their favorite Disney characters how they see them: any color, any size, any shape. Osmo’s proprietary Reflective AI technology allows the iPad’s camera to “see” physical objects in front of it. “This first-of-its-kind Reflective Animation experience bridges the world populated by the characters beloved by children of all ages with the creativity and artistic expression.” “The power of computer vision and AI can bring a child’s imagination to life in new and innovative ways,” said Pramod Sharma, CEO and co-founder of Osmo. When kids are asked to draw Daisy they have the freedom to draw her as they see her – or how they’d like to see her – with a bow or an astronaut helmet. As the story progresses, characters ask for tools, toys, scenery and snacks to bring into their world. It boosts kids’ creativity as they help to shape the storyline with whatever they imagine belongs in the tale. Kids guide the story in Osmo Super Studio by supplying Mickey Mouse and Friends with real-world drawings that are “pulled” into the story’s digital world and by answering yes or no questions.
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